Take Action! The most important thing that any of us can do to combat irresponsible marketing is to make our voices heard! Remember that marketing is directed at markets, markets are made up of people with money, and those people (you) are ultimately in charge. One of the things that you can do today is let your voice be heard. Do you know that the company that markets some of the products in your home (crackers, cookies, coffees, etc) is also marketing products like beer and cigarettes to your children? Send a letter to the CEO of Altria and let him know what you think about that. What other ways can you think of to take action? Help us out by submitting your idea.